About Us

Who We Are

Midlands Road Safety was set up by Chris Berry in 2019 to offer a full array of road safety consulting services. Our approach is about working to help our clients in creating safe, sustainable and usable environments where people can live, work and travel.


Chris gained experience working in highways since 2005 across rural and urban local authorities, before joining a National Highways maintaining agent. From there experience within the private sector across two multi-disciplinary engineering companies helped to provide a wide array of experience on all sides of road safety and Road Safety Audit.


In 2024 Sarah Cooke joined the MRS Ltd team, having undertaken consultancy work for 18 months prior. Sarah has over 20 years of experience in Road Safety Engineering across all manner of schemes both in terms of Road Safety Audit but also casualty reduction. Two years later, in April 2026, Paul Williams came on board part time. Having started in Road Safety in 2003 and bringing with him a wealth of experience.


We pride ourselves on taking a holistic approach, working with a network of experienced Road Safety professionals and clients across a wide array of industries. This helps with being able to deliver services based on best practice, keeping up to speed with the changing environment of traffic, transport, planning and above all road safety, and using our knowledge of how different users interact with the built environment around them. Our approach also means that we can have a good understanding of the needs and motivations of our clients and key stakeholders, helping designs become safer, more accessible and ultimately better for the end users.


Whilst 'Midlands' is our name, this gives us a great platform to undertake work across a wide ranging geographical area and we frequently undertake work from coast to coast so don't be afraid to pick up the phone and drop us a line to see if we're able to assist with your next project. 

Our Philosophy - Design Safer, Build Smarter

Quality

Our team has a wide range of road safety experience across urban, rural and trunk road networks as well as the full range of project types from strategic road schemes to sustainable transport links, S.278, S.38 and S.184 developer schemes and everything in between. This allows us to have a good grasp of best practice and how our services can offer added value to our clients. 

Efficiency

Being a small, agile, flexible business we are able to respond to our clients quickly, turn projects around in short time periods and help our clients stick to or exceed their own delivery timescales.

It isn't unknown for us to turn around a report within a matter of days - though some lead in is always appreciated.  

Added Value

Design Safer, Build Smarter means that we can contribute to improving projects and saving money for our clients further down the design process. For us, it's not just providing a tick-box service. We aim to add value to our clients' projects, saving them money through removing the requirement for re-designs or re-submissions. Ultimately we want to help our clients to provide a better product or end result by improving the safety and usability for their intended end users.